VIEVE
As a digital forward brand, VIEVE, founded by makeup artist and digital creator Jamie Genevieve, takes an innovative approach to connecting with its customers. It’s a digitally savvy, social driven brand with a consciousness of creating seamless online and in person event experiences for its customers.
Key results
Sell out
1,000+
400+
Why us
Having launched in 2020, VIEVE is a new brand that initially managed all of their in-person and online events in house. A VIEVE staff member had previously worked with Appointedd and advocated heavily for it to be introduced to streamline the booking and management of their events.
Why now
VIEVE aren’t one to shy away from a better way of doing things if they find one. The introduction of Appointedd streamlined their entire internal events process in so many ways, including:
- sending automatic emails when someone registers, reminders before the event, and follow ups afterwards
- data reporting on trends
- a “book now” button on Instagram and Facebook, allowing them to capture their social media audience in-app
- a seamless onboarding and integration with their existing systems
Above all else, Appointedd’s evergreen approach to the product allows VIEVE to access all the tools they need to grow their eventing strategy.
The software updates every six weeks with new features automatically available to VIEVE — all introduced based on client feedback. As a digitally savvy business VIEVE are always looking for new ways to innovate, so it’s a match made in heaven!
“I definitely think digital eventing in a post-covid world is where all brands are looking to go. It’s a good way of touching base with customers wherever they are, whenever you need to as opposed to being reliant on physical eventing. While physical eventing is always going to be something that is integral to connecting with our community, what Appointedd allows us to do is build out a digital events programme.”
Coryn Brisbane, Brand Marketing Manager
Key to engaging a strong social audience
Key to their social engagement strategy, the team were able to further connect with their Instagram account using Appointedd’s Meta integration. This empowered the brand’s social audience to sign up for their recent pop-up shop straight from within the app, using a ‘book now’ button on their profile.
“We always think about our community and our social channels, and how we can make sure that we’re innovating digitally. Being one of the first brands to have that meta integration was amazing.”
Coryn Brisbane, Brand Marketing Manager
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