Victoria’s Secret

Appointedd helped Victoria’s Secret reinvent their bra fitting experience, achieving a 100% conversion rate from booking to sale and driving customer engagement around the clock.

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Key results

100%

Conversion rate from booking to sale

£109

Average basket size

23hrs per day

Bookings made around the clock

Overview

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For Victoria’s Secret, delivering confidence goes beyond products, it’s about giving customers the personalised, one-to-one experience they expect from a global leader in lingerie and beauty. With nearly 1,400 stores worldwide, scaling that experience isn’t easy, but Appointedd made it possible.

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Since introducing Appointedd, Victoria’s Secret has transformed how customers access expert bra fittings, making it simple to book anytime, anywhere, while ensuring store teams are prepared to deliver a seamless, sales-driving experience.

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The challenge

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Victoria’s Secret knew bra fittings weren’t just an added service, they were a direct revenue driver. But their old system made it hard for customers to book, and harder for staff to manage appointments effectively.

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The team needed a solution that could:

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Make it effortless for customers to book appointments on their terms
Give store teams real-time visibility and control
Convert personalised service into meaningful revenue
Deliver an experience that reflects the brand’s high standards

The solution

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Appointedd delivered exactly what Victoria’s Secret needed — and more.

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With Appointedd, customers could book bra fittings online 24 hours a day, choosing the time that worked for them. Store teams got instant visibility of appointments, making it easy to prepare for each customer and deliver a truely personalised experience.

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Every appointment booked through Appointedd led to a purchase, with the average basket size reaching £109. It’s a reminder that when personalisation is made easy, customers, and revenue, follow.

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Why Appointedd

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For Victoria’s Secret, Appointedd isn’t just a booking tool, it’s a growth partner. The platform made it simple to deliver high-converting customer experiences, while the support team ensured every store got the most out of the system.

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From rapid responses to tailored recommendations, Appointedd worked hand-in-hand with Victoria’s Secret to keep the business moving, and revenue growing.

"It’s the people we work with at Appointedd – nothing is too much to ask. If we’re having any issues, I get an email back within an hour with multiple solutions. The people that we work with on our account – they’re just brilliant."