Mamas & Papas
Welcoming a new arrival is a precious and transformative experience for parents. Mamas & Papas came to Appointedd to ensure they provided a personalized customer experience to expectant parents looking to book personal shopping.
Key results
98%
45%
~10K
32%
75%
Why us
Mamas & Papas came to Appointedd having used a previous booking system for a number of years. After growing frustrated with limited functionality and long lead times, they approached Appointedd to transition them over to an evergreen software which puts customer experience at the heart.
Having worked together for the last four years, Appointedd’s offering and continuous functionality enhancements has enabled Mamas & Papas to deliver seamless omnichannel customer journeys and experiences.
Why now
Mamas & Papas prioritize a customer-focused booking experience that gives them the data they need to make intelligent decisions. After 4 years working together, Mamas & Papas rebranded their personal shopping appointments to “Buying for Baby.” Throughout the rebrand, the data that Appointedd provides has allowed Mamas & Papas to understand the weekly personal shopping conversions, observe customer response, and inform their paid marketing strategy that promote Buying for Baby.
“The data we get from Appointedd is absolutely essential to how we understand our customers. When we launched our Buying for Baby appointments, we needed to know how the message was resonating with customers: when were they booking, when were they shopping, how were they shopping? With Appointedd, we had access to all the data we needed in order to make informed decisions about how we promote the service and tailor it further to meet our customers’ needs.”
Chris Greenwood, Chief Information Officer
“Working with Appointedd is such a lovely experience. They made the decision to change providers so easy. Every single person that I’ve met on the Appointedd team has been outstanding. So easy to get on with – you just feel relaxed and at ease.”
Chris Greenwood, Chief Information Officer
“Having worked with Appointedd for two years, we knew that the Virtual Personal Shopping service they support is an absolute revenue driver for every single store. We knew we needed to enhance that revenue through our digital channels, but we were delighted when our first virtual group event sold out in 15 minutes!”
Marcus Appleton, Retail Director
Results
Having worked together for multiple years, Mamas & Papas can now rely on Appointedd to deliver incredible results which are backed up by strong and consistent data. Mamas & Papas now utilise booking data in real time to inform decisions and continuously improve customer experience.