Crafting Commerce: Elevating your brand with Appointed and Red Ant’s personalisation power

Personalisation in retail is now a critical component of modern day shopping experiences. The one-size-fits-all approach has given way to a new paradigm where tailored, individualised interactions are not just appreciated but often demanded by customers. Segment’s personalisation report for 2023 showed that over half (56%) of consumers will become repeat buyers after a personalised experience.

For over three years, Red Ant and Appointedd have joined forces to empower retailers in creating personalised and seamlessly connected omnichannel customer experiences, with notable collaborations including Charlotte Tilbury, Flannels, and Furniture Village. Red Ant, renowned for its omnichannel retail platform, excels in uniting multiple systems and content to deliver exceptional customer journeys. Appointedd’s booking and scheduling software seamlessly integrates with Red Ant’s consultation capabilities in-store and online, ensuring a comprehensive customer journey across all channels that optimises for conversion and loyalty.

In this blog, we delve into the importance of personalisation within the retail industry and how harnessing the capabilities of Red Ant and Appointedd solutions can bring substantial value.

Offering personal experiences

Red Ant’s all encompassing clienteling solution offers fully-integrated tools for every aspect of the clienteling journey. This includes customer information and profiles, enabling a seamless start to the conversation while ensuring comprehensive data capture. With features such as look books, it creates a multi-dimensional experience that tailors services to individual preferences. The solution allows the recording of vital client details, ensuring that store associates have all the information they need at their fingertips for delivering an exceptional, personalised service for both in-store and virtual appointments.

Appointedd guides customers through the entire booking journey, collecting essential pre-appointment information. Customised questions are embedded in the process to prepare store associates, ensuring fully personalised one-on-one appointments. Makeup artists, for instance, can request clients to upload photos or answer questions about their skin tone and type in advance.

“At Charlotte Tilbury, it’s important that we make every single customer interaction feel elevated and personal across each one of our touch points so that our customers can feel and look the most confident and beautiful versions of themselves. With Appointedd’s partnership with RedAnt, we are creating the next generation of immersive experiences for our customers in a continued blurring of the lines between the physical and the digital – and building closer connection to millions of customers worldwide as they discover the world of Charlotte Tilbury makeup and skincare through 1:1 experiences!”

Szilvia Szabo, Product Lead at Charlotte Tilbury Beauty

 

Keeping personalisation consistent

Maintaining consistent personalisation is essential for building strong customer relationships and loyalty. This consistency can be achieved through a combination of tailored services, such as using customer data to offer personalised product recommendations, customised communications, and in-store experiences. By utilising both Appointedd and Red Ant, retailers can access data-driven insights that ensure every customer interaction feels uniquely tailored to their preferences, ultimately enhancing customer satisfaction, and the overall shopping experience.

Summary

In today’s digital age, the online experience doesn’t have to be impersonal. The data-driven capabilities provided by Appointedd and Red Ant empower businesses to personalise interactions with their customers, more than ever before. Tailored services, customised recommendations, and engaging experiences, all ensure that the virtual realm becomes a place where personalisation thrives and brand recognition grows.

Want to speak to someone about Appointedd’s partnership with Red Ant? You can book a call here. Or, visit our case study page to see how our partnership works in action.